Event Macros
Imagine being able to connect events associated with your email campaigns or blogs directly back to your own technology. With Pizzazz Email Event Macros you can establish sophisticated macro-like rules that get processed in real-time and on-demand when events such as users opening messages, links getting clicked or forwarding-to-a-friend takes place.
Event macros can communicate with your applications through a variety of interfaces including:
* Email
* FTP
* Simple HTTP GETs and POSTs
* SOAP/XML
Event Macros are an ideal way to connect actual events associated with your campaigns to your own data to form experiential models which can be applied to drive more effective communication programs.
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